Construction
Duraziv
Content strategy and digital campaigns for a market leader in adhesives and building materials.
+120%
organic traffic
Top 3
rankings on key terms
+65%
social engagement
The challenge
Strong offline awareness, but a fragmented digital presence and technical content hard to digest for tradespeople.
Our approach
- Editorial strategy with practical guides for tradespeople and end users
- SEO optimization on product and application terms
- Awareness and consideration campaigns on relevant channels
Services used
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