Paid Media 5 min·
How much to invest in Google and Meta Ads, realistically
There's no magic number, but there is a right way to calibrate your budget to goals and niche.
The "how much budget?" question always gets the same honest answer: it depends. But it depends on things we can measure.
Starting points
- Local: €500-1,500/month can bring solid results
- Competitive eCommerce / B2B: at least €2,000-5,000/month
- Launches: a 2-4 week test budget before scaling
What matters more than the amount
Proper attribution. If you don't know which channel brings the money, any budget is spent half-blind. Full tracking first, scaling after.